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Death Valley: Why So Many Good Technologies Never Make It to Market

Death Valley: Why So Many Good Technologies Never Make It to Market

by Support Cassiopea | Jul 13, 2026 | Innovation Commercialization

Table of ContentsDefining the Valley of DeathHow do you know if your project is entering the valley of death?Why this hollow existsPublic funding often stops at the threshold of R&DPrivate capital awaits evidenceScaling up is expensiveThe three ditches to cross...
The 5 steps from technology design to commercialization

The 5 steps from technology design to commercialization

by Support Cassiopea | Jul 13, 2026 | Innovation Commercialization

Table of ContentsStep 1: Proof of concept at laboratory scaleStep 2: Market validation, in parallelStep 3: Scaling upStep 4: Technology transfer to manufacturingStep 5: MarketingThe stage that is not on any plan: crossing the valley of deathA course to be managed, not...

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